Appendix to Chapter VII, § 1 (to Chapter VII, § 2) Money Substitutes Unlike Other Substitutes
20th Century Irving Fisher EnglishMuch reasoning has been based upon the assumption that the price determination of two commodities used as money is analogous to that of any other two commodities. It is clear, however, that two forms of money differ from a random pair of commodities in being substitutes.Two substitutes proper are regarded by the consumer as a single commodity. This lumping together of the two commodities reduces the number of demand conditions, but does not introduce any indeterminateness into the problem because the missing conditions are at once supplied by a fixed ratio of substitution. Thus, if ten pounds of cane sugar serve the same purpose as eleven pounds of beet-root sugar, their fixed ratio of substitution is ten to eleven; or if a bushel of India wheat can replace a bushel of Dakota wheat, the substitution ratio is unity. In these cases, the fixed ratio is based on the relative capacities of the two commodities to fill a common need, and is quite antecedent to their prices. Ten pounds of cane sugar can replace eleven pounds of beet-root sugar so long as human taste marks no other ratio. India and Dakota wheat have the same desirability or utility because they have the same relation to man's tastes. No change of market conditions, no change of price, could make a consumer regard one bushel of India wheat as equivalent to two of Dakota. The substitution ratio is fixed by nature, and in turn fixes the price ratio.
In the single case of money, however, there is no fixed ratio of substitution. In one age, ten ounces of silver may circulate as the equivalent of one of gold; in another, twenty ounces. No human taste or need will interfere. We have here to deal, not with relative sweetening power, nor relative nourishing power, nor with any other capacity to satisfy wants—no capacity inherent in the metals and independent of their prices. We have instead to deal only with relative purchasing power. We do not reckon a utility in the metal itself, but in the commodities it will buy. We assign their respective desirabilities or utilities to the sugars or the wheats before we know their prices, but we must first inquire the relative circulating value of gold and silver before we can know at what ratio we ourselves prize them. To us the ratio of substitution is identically the price ratio and therefore can have no influence in fixing that ratio. The case of two forms of money is unique. They are substitutes, but have no natural ratio of substitution, dependent on consumers' preferences.
The foregoing considerations are emphasized for the reason that they are overlooked by those writers who imagine that a fixed legal ratio is merely superimposed upon a system of supply and demand already determinate, and who seek to prove thereby that such a ratio is foredoomed to failure. This is the monometallist's favorite analogy. It is unsound, though its unsoundness does not necessarily involve the unsoundness of the monometallist's general conclusions. Gold and silver or any other two commodities which serve the purposes of money are not analogous to two ordinary and unrelated articles and are not completely analogous even to two substitutes, because, for two forms of money, there is no consumer's natural ratio of substitution. There seems, therefore, room for an artificial ratio. We shall see, however, that there are limits beyond which an artificial ratio will fail.